THE ROLE OF SALES PROMOTION TECHNIQUES IN DRIVING SALES
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 5000
THE ROLE OF SALES PROMOTION TECHNIQUES IN DRIVING SALES
This study investigates the role of sales promotion techniques in driving sales. Objectives include: (1) evaluating the effectiveness of different promotion techniques, (2) examining the short-term vs. long-term impacts of promotions, and (3) understanding customer perceptions of sales promotions. A survey design is employed to capture a wide range of customer responses. Using Taro Yamane's formula, the sample size is 360, ensuring comprehensive coverage. The study is conducted in the fast-moving consumer goods (FMCG) sector in Ogun, Nigeria. The reliability coefficient score is 0.86, indicating reliable results. Findings demonstrate that sales promotions significantly drive short-term sales increases, with discounts and loyalty programs being the most effective techniques. However, the long-term impact is less pronounced. Recommendations include balancing short-term promotions with strategies that foster long-term customer loyalty.
Related Project Materials
An Investigation into the Prevalence of Drug Abuse and Its Health Implications in Yobe State
Background of the Study
Drug abuse is a growing public health problem globally, and Nigeria is no exception. In Yobe State, the prevalenc...
INFLUENCE OF PIDGIN ENGLISH ON STUDENTS
Abstract
This study is on a study on how pidgin english influences students in Nigeria. The total population for the stu...
PROVISION FOR BAD DEBTS: A STRATEGY FOR ENHANCING BUSINESS GROWTH IN SMES
Abstract
This study presents a framework for understanding the importance of provision for bad debt as...
The influence of public health policies on reducing maternal mortality rates in Esan South-East Local Government Area, Edo State
Background of the Study
Maternal mortality is a critical indicator of healthcare quality, and public heal...
The impact of branch network expansion on market penetration in urban banking: a case study of Union Bank of Nigeria
Background of the Study
Branch network expansion is a critical growth strategy in the banking industry, especially in urban areas where c...
An Investigation of Strategic HR Management and Its Impact on Organizational Competitiveness in MTN Nigeria, Jigawa State
Background of the Study: Strategic Human Resource Management (SHRM) refers to the integration of HR practices and policies with the overall strateg...
The Impact of Newspaper Cartoons on Public Perception of Political Leaders in Birnin Kebbi Local Government, Kebbi State
Chapter One: Introduction
1.1 Background of the Study
Newspaper cartoons are a unique form of journalism that use satire, humor...
ASSESSMENT OF THE INFLUENCE OF OCCUPATIONAL ROLES AND HOUSEHOLD TASKS ON HOME ECONOMICS FEMALE LECTURERS’ PERFORMANCE IN COLLEGES OF EDUCATION NIGERIA
ABSTRACT
This study assessed the influence of occupational roles and household tasks on Home Economics female lecturers‘ performanc...
EVALUATION OF CARDIOTHORACIC RATIO AND IT'S CORRELATION WITH BODY HABITUS IN GENERAL HOSPITAL BAUCHI BAUCHI STATE
ABSTRACT
Cardiothoracic ratio (CTR) evaluation is a useful screening method used to detect cardiomegaly...
An Assessment of the Role of Women’s Groups in Political Participation in Jos North LGA, Plateau State: A Case Study of Advocacy Organizations
Chapter One: Introduction
1.1 Background of the Study...
